Project Task/Challenge
Refresh the brand to align with its more sophisticated savvy buyer.
Updates to the logo were completed at each stage the business was expanding into new market territories.
CHALLENGE
Keep consistency within the branding while attracting new buyers.
Door Magnet
Truck Magnet
Stickers for Boxes
Thank You Stickers
Project Solution
The solution was clear — focus on the candidate, catch their eye through high-quality design, give them a clear picture of what it's like to live and work in Norwich, and then get them to apply. Each resource chosen was to help ensure the applicant felt welcome and supported.
This was accomplished by using print and digital ads to catch the candidate's eye. Then, bringing them to another destination so they could see, hear, and experience the Norwich district. The ROI was tracked through its traffic sources, how many clicked the apply button, and how many actually applied.
Role
Project Manager - Designer
Screenshot: Design proof for a business card; part of a rebranding for Awds N Ends LLC.
